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Commitment · Culture

Angolan culture plays at home.

Sport, music and traditions make Angola. We want to be close to them and help give them a stage.

Luanda carnival performer in traditional costume and hat, smiling and giving a thumbs-up.
Photo: Cardoso Lopes Lopes, Pexels
Four dancers in traditional Angolan dress on a street in Luanda.
Photo: Cardoso Lopes Lopes, Pexels

Culture

We celebrate what is ours.

Angola has rhythm, colour and passion. You find them in the streets, in the stadiums and at family celebrations.

A company that grows here should help culture grow too.

That is why culture is one of our four commitments, alongside customers, the economy and responsible gaming.

What is ours deserves a stage.

Three areas

Where we want to be present

Three areas will guide our support. Each specific initiative will be announced in News and events.

  1. Sport

    Sport brings the country together. We want to stand alongside clubs, athletes and fans.

  2. Music

    From semba to kuduro, Angolan music tells the story of who we are. We want to help give it a stage.

  3. Traditions

    Carnival, the national languages and the wisdom of our elders are part of us. We want to help keep them alive.

Culture makes the news too.

Every event and initiative we support will be reported in News and events.